Selected Projects
We specialise in producing unique and creative merchandise that connects with fans. We'll work closely with you to identify the key products that appeal to your audience and support you with creative marketing campaigns.
Lucy Moon
Creating an Eco-Friendly Clothing Brand
When we embarked on creating a clothing brand for influencer Lucy Moon, we knew from the start that sustainability would be at the heart of every choice we made. Moon Merch is rooted in Lucy’s passion for creating pieces with not only lovely designs and textures but with eco-friendly materials produced in factories that provide fair working conditions.
This green philosophy has received overwhelming support from customers and inspired other IRL clients who have also begun to explore ways to incorporate sustainable products and packaging into their own shops.
The Cleo Tee
Working with one of our most trusted suppliers - who are at the forefront of sustainable manufacturing - this 100% combed cotton t-shirt is both high quality and ethical. The t-shirt of muted palette dreams!
The Goddess Energy Tote
100% recycled, 100% empowering. Originally designed as a convention exclusive, online demand for this tote was so enthusiastic that we made it a shop staple.
Colin Furze
Inventing for an Inventor
Keeping up with an explosive character like YouTube inventor and crazy contraption creator Colin Furze takes the right tools for the job, starting with a strong cup of tea. We launched Colin’s shop with one simple product that he knew his audience would love; an everyday mug with his iconic “Keep Calm and Wear a Safety Tie” phrase. The mug was a runaway hit, exceeding expectations with over 500 units sold in the first week.
The mug later featured in his video “Building a Furze Tea Machine” in collaboration with Yorkshire Tea, amassing over 1.5 million views to date and further boosting sales.
The Safety Tie
Colin has long been associated with his classic engineer's look of short-sleeved shirt and tie. Featuring custom branded packaging (making it ideal as a gift) and produced to Colin's high technical standards the 'Safety Tie' sold well beyond expectations.
Daniel Howell
Back to class with sass
Pushing the boundaries between sarcastic and relatable, Daniel Howell’s vision for his products are anything but traditional. His collections customise familiar products with an all-black aesthetic and humorous phrases to create wildly popular sell-out products.
Daniel's collections feature custom embroidery and knits, modified garment lengths and collaborations with relevant brands (Spiral, New Love Club) to create consistently inventive and highly personal merchandise.
We're All Doomed
Shoreditch Popup Shop
To kick off Daniel Howell's 2022 Tour in style, we created the We're All Doomed Popup Shop in Shoreditch, London. Held across two days in September, the shop featured an eclipse cloud wall where customers could take selfies and an enormous message blackboard where fans were able to scribe their names and write messages of encouragement to Daniel.
A Fan Space
We're really proud of how we turned an empty shop with plain white walls into an exciting and welcoming space.
Want to find out who else we've helped?
See Clients →We Want You!
We’re always looking for more creators to join the IRL family. If you’re ready to make great merch, give your fans the best experience and to start conquering the world, it’s time to...
Level up your merch →