Brand you

Merch with personality

IRL was co-founded by Martyn Lester and YouTube megastars, Dan & Phil, who wanted to take their merch to the next level. After building their own uber-successful empire, now this team is using their learnings and connections to totally change the game and help other brands and artists do the same.

Get in touch →

Why Us?

You get the full package

We’ll handle every aspect of your merchandising. From creative branding and product design to manufacture and fulfilment – we’ll build you your own website, organise photoshoots, create promo content and even share your products on our popular social channels.

Our Services →

We make it personal

We have dedicated relationships with each of our clients built on a foundation of trust. That means no upfront or hidden costs, transparent sales reports, monthly earnings summaries and always someone to talk to for assistance or advice.

Our Clients →

We’re creative with it

Big believers in the impact of creativity and out-of-the-box thinking; we don’t just do the basic and conventional, but true original products. We’ve sold (and sold out of) artisan tea blends, custom plushies and chocolate advent calendars, to name a few.

Our Projects →

You can count on us

We are the best at what we do. With record-breaking sales on world tours and our distribution points in USA and Europe, we can truly take you global. Thanks to our tech that has seen 50,000 simultaneous shoppers without dropping a sale, selling out hundreds of items in minutes without a hitch – we're ready for you to break the internet with your latest launch.

Our Services →

We’ve shipped more than

880,000 products

to fans in over

50 countries

We Want You!

We’re always looking for more creators to join the IRL family. If you’re ready to make great merch, give your fans the best experience and to start conquering the world, it’s time to...

Level up your merch →

or get distracted by this.